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Blog

Practical guides for running a digital agency

Operations, clients, money and GST, and team management โ€” written for agency owners in India.

Running an agency5 min read

How to manage a digital marketing agency: a practical operating guide

A step-by-step guide to running a digital marketing agency as it grows: client workflow, tasks, daily rhythm, approvals, billing, reporting and the numbers to watch.

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Money & GST4 min read

GST on digital marketing services in India: rates, invoices and common mistakes

How GST works for digital marketing agencies in India: the 18% rate, CGST/SGST vs IGST, registration, export to foreign clients, invoice fields and mistakes to avoid.

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Clients4 min read

A social media content approval process that gets posts approved faster

A practical approval workflow for social media agencies: briefs, monthly calendars, internal review, batch client approvals, deadlines and what to put in the contract.

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Clients3 min read

How to write a monthly client report for a marketing agency (with a template)

What to put in a monthly marketing report for clients: summary, deliverables, content, ads, SEO, next steps โ€” plus a ready-to-use outline and tips to send it on time.

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Money & GST4 min read

Agency retainer pricing: how to price, scope and bill monthly retainers

How marketing agencies can price retainers profitably: scoping deliverables, a cost-plus worked example, contract terms that prevent scope creep, and billing on time.

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Team3 min read

How to track employee attendance in a small business or agency

Compare ways to track attendance โ€” register, spreadsheet, WhatsApp, biometric and online clock-in โ€” and set up a simple attendance and leave policy for a small team.

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